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Connor Bedard snags another endorsement deal with Canadian brand

Published August 13, 2023 at 8:39

A phenom like Connor Bedard will make a spectacular impact on the United Center stage when he makes his debut in the NHL.

As a result of his newfound celebrity, he has amassed endorsement deals like crazy.

In addition to Lululemon, Hyundai, Holt Renfrew, and Biosteel, Bedard has added another brand to his portfolio.

«I'm really excited to be joining the Sherwood team,» Bedard said in a Sherwood Hockey press release. «Since I started working with Sherwood to develop hockey equipment that I felt could improve my game, I have been really impressed with their approach, expertise and dedication to building the best gear. They are doing a lot of cool things around the sport I love, and I'm proud to be a part of it.»

Bedard, an 18-year-old Blackhawks center, has signed a contract with Sherwood Hockey, it was speculated before.

Among the players Bedard joins are Matthew Tkachuk, William Nylander, Alex DeBrincat, Quinton Byfield, Emily Clark, Artturi Lehkonen, Saroya Tinker, Connor Brown, and Savannah Harmon.

The Canadian Equipment Manager today announced that he will use Sherwood Rekker Legends sticks and gloves on the ice.

The brand and Bedard will benefit from the deal, as Bedard is a generational talent.

As Seen On: dailyhive.com
August 13   |   129 answers
Connor Bedard snags another endorsement deal with Canadian brand

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