In a surprising move, the Montreal Canadiens have announced a multi-year jersey partnership with Air Canada. Starting today, the Air Canada logo will be displayed on Canadiens away jerseys during road games.
However, what's catching the eye is the peculiar addition of a Maple Leaf onto the Canadiens' jersey. This unexpected sight has sparked curiosity and raised eyebrows among fans.
The move comes as part of the NHL's Jersey Advertising Program, introducing a unique visual element to the Canadiens' iconic jersey.