An Edmonton Oilers fan has gone viral on social media for his unusual celebration after the team's recent playoff victory.
The fan recorded himself performing a 'shoey', a ritual that involves pouring a full beer into a shoe and chugging it.
The video quickly gained traction on social media, with many viewers expressing their shock and disgust at the act.
While the 'shoey' is a popular tradition in some circles, it is not a practice that is widely embraced. Nonetheless, the viral video has sparked plenty of discussion online, and the Oilers fan has gained notoriety for his memorable celebration.