On August 28th, 2023, the Pride Cup was held by the team, and it was a star-studded event, with an Alumni game taking place, among other things, as well as a number of other activities.
As part of the event, alumni of both the Edmonton Oilers, such as Ladi Smid, Mark Fistric & Tyler Bunz, as well as members of the Western Hockey League, the Edmonton Oil Kings, attended.
Apparently, the harmless event pissed off Oilers fans so much that they used the popular phrase "Go Woke, Go Broke" to condemn it.