Treating the new Coyotes roster as an expansion franchise, it's important to actually make the roster competitive so the fans become invested in the team. To do this, the owners in Utah are expected to be very aggressive in free agency, and there's some seriously interesting names available.
Steven Stamkos,
Sam Reinhart,
Jake Guentzel,
Tyler Bertuzzi, and much more high quality players could be available. Out of the desert and into a new and exciting market, the Utah NHL team will likely be able to draw players much easier than the Coyotes.