The Alcohol and Gaming Commission of Ontario's (AGCO) regulations, effective February 28, will alter the advertising landscape for athletes and brands. McDavid and Gretzky, known for endorsing BETMGM, are at the center of this shift.
The decision reflects a balancing act between responsible gambling promotion and safeguarding vulnerable audiences. As these iconic athletes adapt to the changing endorsement dynamics, their presence in advertising campaigns may take unexpected turns, underscoring the evolving relationship between sports, entertainment, and commercial partnerships.
