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Wayne Gretzky & Connor McDavid Lose Out on Millions of Dollars After New Ontario law ruling

Published August 29, 2023 at 10:30
BY SKY

NHL star Connor McDavid and retired star Wayne Gretzky are encountering a sponsorship setback as Ontario enforces new rules banning active and retired athletes from appearing in commercials promoting online gambling.

The Alcohol and Gaming Commission of Ontario's (AGCO) regulations, effective February 28, will alter the advertising landscape for athletes and brands. McDavid and Gretzky, known for endorsing BETMGM, are at the center of this shift.

One of their many commercials for gambling can be seen below




The decision reflects a balancing act between responsible gambling promotion and safeguarding vulnerable audiences. As these iconic athletes adapt to the changing endorsement dynamics, their presence in advertising campaigns may take unexpected turns, underscoring the evolving relationship between sports, entertainment, and commercial partnerships.

POLL
August 29   |   45 answers
Wayne Gretzky & Connor McDavid Lose Out on Millions of Dollars After New Ontario law ruling

Are you disappointed that you won't be seeing any new funny McDavid betting commercials anymore?

Yes1226.7 %
No3373.3 %
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