The NHL's Digital Board Ads Are Trending For The Wrong Reasons Once Again

Published April 24, 2023 at 1:41 PM

The latest version of the Wild-Stars game has sparked a heated controversy regarding the use of new ad board technology. The situation escalated when a major malfunction occurred during the match, resulting in chaos, as depicted in video footage. Although NHL commissioner Gary Bettman denied any issues with the technology, the video evidence is undeniable.

Critics have criticized the NHL for prioritizing advertising revenue at the expense of player and spectator safety. While it is well-known that ad boards generate substantial profits for the league, it is concerning that they would jeopardize safety to increase revenue. The recent incident has highlighted the potential hazards of this new technology, as the flashing lights and erratic movements of the ads could easily distract players and cause accidents on the ice.

Despite Bettman's reassurances, immediate action is necessary to address this issue. The safety of everyone involved should be the top priority, and the NHL must take steps to prevent similar incidents in the future.

[Highlight] The NHL's ad tech completely loses it
by u/_-Carter in hockey

If the NHL cares about their fans, they will be removing or improving the digital board ads next season.

Source: HockeyPatrol.com
April 24   |   987 answers
The NHL's Digital Board Ads Are Trending For The Wrong Reasons Once Again

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