LeBrun Confirms NHL Plans for Expansion

During the NHL meetings in New York yesterday, NHL insider Pierre LeBrun confirmed that the expansion of the NHL to a 33rd franchise is not a matter of if, but when. With the undeniable success of the Kraken and the Golden Knights, there is a strong appeal for further expansion.

LeBrun stated,

One would question the uncertainty surrounding the Arizona Coyotes, including their lack of a city and proper venue. It must be a source of concern for the NHL, as this saga continues to unfold. It's worth noting the curiosity of revisiting Atlanta for a third time, despite previous unsuccessful attempts with the Flames and the Thrashers.

Upon reviewing the four cities mentioned, it becomes evident that Houston and Quebec City are the most viable candidates for a new franchise. Houston boasts one of the largest TV markets in the United States and would foster a natural rivalry with the Dallas Stars, given their proximity within the same state. Additionally, Texas' absence of state income tax holds appeal for NHL players financially and the state holds a warmer climate which can appeal to players.

As for Quebec City, having previously hosted the Quebec Nordiques, it is a market ready for NHL presence. The passionate fan base would undoubtedly return, and season tickets would sell out rapidly, despite the city's classification as one of the smallest markets in the league. The Videotron Centre, a 13-year-old facility currently home to the Quebec Remparts, is already set up for NHL hockey.

Quebec City's situation closely mirrors that of the Seattle franchise, as marketing to attract fans would be virtually unnecessary—making it a turnkey operation.

We will need to wait and see what the NHL and Bettman has in store.