It seems that over the past few years, celebrities and athletes are attaching their names to either clothing, alcohol or technology companies to help diversify their funds and to grow their brands.
As Kane has had an improbable path into the NHL, he chose to call his brand Defy. The name seems fitting as he has had some struggles throughout the NHL and in his personal life. This season has certainly shown that as he suffered A grisly injury to his wrist and he was out for many months.